Our Story
We Built a $25M Business Without a Single Dollar of Marketing.
Chris and Gayle Estey founded Private Label Beauty & Wellness on a singular principle: your success is our only metric. By focusing exclusively on product efficacy and operational excellence, they grew PLBW into a powerhouse manufacturing partner for some of the world's most recognizable brands.
60+ Years Combined Experience
Chris Estey
Founder & CEO
Gayle Estey
Co-Founder / COO
Head Chemist
Director of R&D
QA Lead
Quality Assurance
65,000 Sq Ft. Purpose-Built.
Clearwater, FL.
65K
Sq Ft Facility
1,000
Gallons/Day
5,000+
Custom Formulas
2026
Facility Expansion
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FDA Registered
Maintaining the highest federal standards for safety and manufacturing integrity in cosmetics and topicals.
cGMP Certified
Current Good Manufacturing Practices strictly followed to ensure consistent quality batch after batch.
MoCRA Compliant
Fully aligned with the Modernization of Cosmetics Regulation Act for total regulatory peace of mind.
Cruelty-Free
Dedicated to ethical product development. We never test on animals, only on willing human volunteers.
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